Mission & Vision Statements

Our Mission
At the Swiss-Vietnamese Economic Forum (SVEF), our mission is to create a vibrant platform for economic cooperation, innovation, and sustainable development between Switzerland and Vietnam. We strive to bridge the gap between businesses, government agencies, and institutional partners in both countries by fostering partnerships, facilitating knowledge exchange, and promoting regulatory excellence. Our aim is to empower enterprises, entrepreneurs, and investors with the tools and insights needed to seize opportunities, overcome challenges, and contribute to the long-term prosperity of both nations.

Our Vision
Our vision is to be the leading catalyst for economic growth and collaboration between Switzerland and Vietnam. We aspire to build a thriving, dynamic ecosystem where businesses from both countries can connect, innovate, and excel in a rapidly changing global economy. By promoting sustainable growth, fostering cross-border partnerships, and advancing regulatory and technological standards, we envision a future where Switzerland and Vietnam are closely linked through strong economic ties, shared values, and mutual prosperity.

Mission & Vision Statements
Our Goal

Our Goal

Our goal is to serve as the premier bridge between Switzerland and Vietnam, facilitating sustainable economic growth, fostering innovation, and driving long-term collaboration between businesses, institutions, and governments. We aim to unlock opportunities for companies and entrepreneurs by promoting bilateral trade, investment, and knowledge exchange. Through our strategic partnerships and expert insights, we strive to create a thriving ecosystem that empowers businesses to succeed in both markets, while contributing to the economic prosperity of both nations.

Our Focuses

SVEF's work is guided by a commitment to building strong, mutually beneficial relationships between Swiss and Vietnamese enterprises. Our key focuses include:
 

Facilitating cross-border partnerships that enhance trade and investment between Switzerland and Vietnam, particularly in sectors such as technology, manufacturing, education, and sustainability.

Working with government agencies and regulatory bodies to create favorable conditions for businesses, ensuring smooth market entry and compliance with local regulations

Promoting business practices that align with the principles of sustainability, with a focus on driving growth that benefits both people and the environment.

Creating platforms for businesses and entrepreneurs to exchange ideas, share expertise, and explore new technologies that can drive economic growth and competitiveness.

Our Strengths

SVEF’s strength lies in our unique dual-market expertise and extensive network of institutional and industry partners. We combine deep local knowledge with global best practices to offer our members unmatched strategic support.Our core strengths include:

Our team is composed of experts who bring comprehensive knowledge of both the Swiss and Vietnamese markets. This dual perspective enables us to provide tailored solutions that meet the unique needs of businesses in both regions.

We collaborate with a wide range of institutional partners, including trade organizations, government bodies, and educational institutions, to extend our reach and influence. These partnerships allow us to provide businesses with access to critical resources, opportunities, and market intelligence.

Whether through trade missions, market entry assistance, or advocacy work, SVEF is dedicated to providing customized support that helps businesses navigate challenges and capitalize on opportunities in both Switzerland and Vietnam.

With a history of successful business forums, trade missions, and advocacy efforts, SVEF has established itself as a trusted partner for businesses looking to expand their presence across borders.

Our Teams

At the heart of SVEF’s success is a diverse team of professionals who are deeply committed to fostering economic collaboration between Switzerland and Vietnam. Our team is composed of industry leaders, legal and regulatory experts, business strategists, and market analysts, all of whom bring a wealth of experience and insight to the table.

The team operates with a dual-market approach, combining local expertise in both Switzerland and Vietnam to offer businesses the best possible guidance and support. With backgrounds in finance, law, trade promotion, technology, and international relations, our team members understand the complexities of cross-border business and are dedicated to helping companies navigate them successfully.

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Board of Directors

Philipp Rösler

Philipp Rösler President Dr. Philipp Rösler served as Federal Minister of Health from 2009 to 2011 and Federal Minister of Economics and Technology as well as Vice-Chancellor of Germany from 2011 to 2013.Born in Vietnam, Dr. Philipp Rösler was the first cabinet Minister and Vice-Chancellor of Asian background in Germany. Before entering politics, he was a cardiothoracic surgeon.

Ivo Sieber

Ivo Sieber Vice-President CH Ivo Sieber, a law graduate from the University of Zurich and holder of a Master of Laws from the University of Sydney, began his diplomatic career in 1988 with the Swiss Federal Department of Foreign Affairs.Sieber's ambassadorial roles commenced in 2010 in Manila, covering multiple Pacific nations. His significant postings include serving in Zimbabwe, New York, Bangkok, and London. In 2015, he became Ambassador to Thailand, Laos, and Cambodia, and from 2019 to 2022, he served as the Ambassador to Vietnam.

Rachel Isenschmid

Rachel Isenschmid Secretary General, Finance Expert Rachel Isenschmid works at a Swiss family wealth management company, collaborating with a global client base across multiple jurisdictions. She is also actively involved in various non-profit initiatives in Vietnam and Switzerland and founded KIBV – Keep It Beautiful Vietnam – a Swiss non-profit organization.

Son Nguyen

Son Nguyen Treasurer, Finance Expert Son Nguyen holds a pivotal role as a partner at Aquis Capital, an asset management boutique renowned for its specialized focus on Hedge Funds and investment opportunities in Emerging Asia. At Aquis Capital, he plays a crucial role in shaping the firm's strategic direction, leveraging his expertise in the dynamic fields of Hedge Funds and the burgeoning markets of Asia.

Teresa Freiburghaus

Teresa Freiburghaus Executive Director, Education Expert Teresa Freiburghaus is an esteemed lecturer at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW), where she imparts her extensive knowledge and expertise. In addition to her teaching role, she has notably served as the Head of the South East Asia Center at FHNW, overseeing the center's activities and fostering stronger academic and cultural ties between the university and Southeast Asian regions. Her contributions in both academia and international relations have been instrumental in enhancing the university's global outreach and educational impact.

Trang Fernandez

Trang Fernandez Head of Legal & Compliance Trang Fernandez-Leenknecht is a tax lawyer, an entrepreneur, and a published author with an exceptional grip on finance and technology. She is the founder of Holistik Ltd, an agile and forward-thinking wealth planning boutique representing private clients and companies in Switzerland and key jurisdictions in international tax and law, pioneering technologies, and sustainable finance. Trang acted as Director Wealth Planning Switzerland in a leading private bank, was the Vice Chair and a member of the Investment Committee of a US$ billion pension fund. Trang is the Secretary General of the CHiwi Foundation, which supports research in space exploration & advanced sciences, a co-founder of Women in Web3 Switzerland and Swiss-Viet Economic Forum, and a board member of Opera for Peace.

Technology & Innovation

Toan Luu

Toan Luu Head of Technology & Innovation Experts - CH Dr. Toan Luu is a Director, Technical Business Analyst at UBS Group AG. Obtained PhD from Laboratory of Artificial Intelligence at EPFL, he has more than 15 years of exprience in Informatrion retrieval, NLP and application of artificial intelligence in several starrups and corporation in Switzerland. At SVEF, he is reponsible for IT platform of organization and push forwards the collaboration in technology and innovation between partners.  

Cong Thang Huynh

Cong Thang Huynh Head of Technology & Innovation Experts - VN Thang Huynh currently leads as Co-Founder & CEO of InnoLab Asia, an innovative platform fostering collaborations among startups, corporations, investors, and institutions in the region. He also mentors at the National University of Singapore (NUS) and contributes to the German Accelerator Southeast Asia, backed by the German Federal Ministry for Economics and Energy. Thang is a key figure in Southeast Asian startup innovation, significantly advancing Vietnamese startups globally and aiding foreign enterprises in entering the Vietnamese market.

Legal & Compliance

Vinh Luu

Vinh Luu Head of Legal & Compliance Experts - VN Vinh Luu (Richard) (FCIArb, FSIArb) is Founder and Managing Partner of Asia Legal, a business law firm in Vietnam, with strong expertise and in-depth knowledge of Vietnam’s political culture and legal developments. Vinh Luu has been leading Asia Legal since 2017, providing local and international clients with quality advice and consultancy services in a wide range of practice areas, such as M&A, capital markets, inward investment, mining & energy, real estate, employment & labor, and dispute resolution. He has also been listed as an Accredited Mediator and Arbitrator in a number of local and foreign arbitration centres.Vinh is Fellow of Chartered Institute of Arbitrators (UK), Fellow of Singapore Institute of Arbitrators (Singapore), and Arbitrator of Shanghai Arbitration Commission (China), Dubai International Arbitration Center (Dubai), Beihai Arbitration Commission/ Beihai Court of International Arbitration (China), Vietnam – China International Trade Arbitration (Vietnam). He is an Accredited Mediator of Center for Effective Dispute Resolution (UK), and Vietnam International Commercial Mediation Center, (Vietnam), and a Visiting Lecturer of Judicial Academy of Vietnam, a body established under the Ministry of Justice to provide professional training for judges, lawyers, bailiffs, notaries, and other officials in Vietnam. In addition, he is an active member of leading international associations for legal practitioners, including International Bar Association (IBA), Inter-Pacific Bar Association (IPBA), International Association of Young Lawyers (AIJA), and American Immigration Lawyers Association (AILA).Vinh holds an LLM in International Trade and Economic Law from University of the West of England (UK). 

Lisa Tang

Lisa Tang Legal & Compliance Expert, Head of Events and Communications Lisa Tang is a multilingual commercial lawyer and business partner with over ten years of experience, including a stint as Regional Counsel. She is adept in technical problem-solving and has a strong international and cross-cultural business perspective. A UK Solicitor since 2008, Lisa holds an International Business Degree with Chinese. She began her legal career at Mills & Reeve LLP, focusing on banking, funding structures, cross-border transactions, intra-group lending, and development finance.

Léonard Gabriel Maradan

Léonard Gabriel Maradan Legal & Compliance Expert, Head of Events and Communications Léonard Gabriel Maradan is a Swiss legal professional currently serving as a legal collaborator with the Swiss Bar Association. He holds a Ph.D. in Civil Procedure from the University of Fribourg, where he completed his doctoral studies under Professor Michel Heinzmann. Over his career, he has gained extensive legal experience in both Swiss and international contexts, having worked in various internships and assistant roles with prominent law firms and the Federal Office of Justice. He is bilingual in German and French, with strong English skills and a conversational knowledge of Japanese, as well as basic proficiency in Mandarin and Spanish.

Communication & Partner Relations

Vy Hasler

Vy Hasler Partner Relation Manager - CH Originally from Vietnam with a background in entrepreneurship, Vy spent nearly a decade living, studying, and working in Australia and the US, leveraging expertise in public relations to manage investor and shareholder relations for her companies in Vietnam. Now based in Switzerland, Vy holds a Master’s in Finance and Banking with a focus on Real Estate and Alternative Investments. With this added expertise, she specializes in M&A origination and deal structuring. As an Origination Manager at a boutique investment banking firm in Zürich, Vy focuses on identifying and executing strategic growth opportunities for clients worldwide.

Ly Pham

Ly Pham Head of Partner Relations Ly Pham is currently fulfilling a crucial role as a Business Development Manager at JANZZ Technology, a leading technology and consulting firm. JANZZ Technology specializes in the innovative realm of semantic skills and job matching, offering advanced solutions and applications for the utilization of complex occupation and skills data. Additionally, the company is actively engaged in the development and marketing of economically sustainable projects, furthering its impact in the technology sector.

Angela Nguyen

Angela Nguyen Head Communication Experts - VN Angela Nguyen is an economics graduate with a vibrant career in Marketing, PR, and External Affairs, holding leadership positions in Vietnam's top industry groups. With 10 years of experience, particularly as Head of Public Relations at FE Credit, a division of VP Bank, she combines enthusiasm with a vast network and expertise in communications and HR, showcasing her ability to drive initiatives independently and as part of a team.

Sustainability Development

Hai Van Nguyen

Hai Van Nguyen Head of Sustainabilty Developements Experts - CH Dr. Van Hai Nguyen is a researcher on environmental governance and policy at Wyss Academy for Nature at the University of Bern, Switzerland. Her research examines the impacts of global environmental challenges, such as climate change and biodiversity loss, and the role of actors, particularly civil society and the business sector, in shaping transformative solution pathways across scales. Her global career spans several countries, including Switzerland, the Netherlands, and the US, as well as the Southeast Asian region. Combining an academic career with long-term work as an environmental policy analyst, she takes a transformative approach as a knowledge broker to work at the science, policy, and society interface to support evidence-based decision-making toward sustainability and equity.

Finance

Dang Thanh Hoang

Dang Thanh Hoang Head of Finance Experts - VN Hoang is a seasoned professional with over 11 years of experience in financial advising, business and investment consulting, having worked with globally recognized organizations such as Morgan Stanley, a consulting firm, and a hedge fund. Throughout his career, he has demonstrated exceptional skill in developing and implementing strategies that drive growth, creating innovative financial products, and building high-performing teams to achieve business efficiency and success.His deep expertise and entrepreneurial mindset make him uniquely positioned to lead our financial operations in Vietnam, ensuring alignment with SVEF’s mission of fostering economic growth and strengthening bilateral partnerships between Switzerland and Vietnam. 

Kim Phuong Doan

Kim Phuong Doan Finance Expert - CH Phuong specialises in strategic financial management including process stabilisation, effective cost control, and risk management. She holds a position as Business Controller at a global leading technology and automation company headquartered in Zurich. Having lived and worked in Switzerland, Australia, Sweden, the UK, and Vietnam, she offers a global perspective and expertise in diverse financial landscapes. 

Hang Thu

Hang Thu Head of Finance Experts - CH Hang Thu is a seasoned professional with over 10 years of experience in private banking, specializing in portfolio management and investment strategy. Her expertise is backed by a CFA Institute Certificate in ESG Investing (Apr 2022). Currently, she is a Partner & Portfolio Manager at INFIBA Vermögensverwaltungs AG, Switzerland, following a decade as a Portfolio Manager at BNB Paris Bas. Hang's career is distinguished by her dedication to sustainable investment practices and client success.

Dat Le

Dat Le Finance Expert - CH Dat Le holds a Master's in Economic & Law from Carl von Ossietzky Universität and currently works as a Specialist in Financial Engineering at Commerzbank AG Zweigniederlassung Zürich. With experience in Wealth Management and International Corporates, he excels in corporate finance analysis and cash flow modeling.

Education

Tran Mai Dong

Tran Mai Dong Head of Education Experts - VN Mai Dong Tran has been published in top ranked ISI/Scopus journal and book chapters in marketing, education, leadership, CSR, and green consumption. He also a peer reviewer for Asia Pacific Journal of Marketing and Logistics, Sustainable Development, Business strategy and the Environment, Corporate Social Responsibility and Environmental Management. Currently, he is a principal investigator of the NAFOSTED's project. 

Ewald Bevi

Ewald Bevi Head of Education Experts - CH Ewald Beivi has significantly contributed as a Business Development Manager and Mentor for the University of Zurich's MAS Program in European & Asian Business Management. He has played a key role in enhancing the program's strategic direction and in mentoring young international professionals enrolled in the program. His involvement extended to supporting UZH Executive Education, where he provided valuable guidance and expertise to students during their Master's studies in Switzerland, focusing on career development, cultural adaptation, and professional networking.

Healthcare

Quy Vo - Reinhard

Quy Vo - Reinhard Healthcare Expert - CH Dr. Quy Vo-Reinhard, a serial entrepreneur with a PhD in Bioinformatics, has made significant strides in Life Sciences, Healthcare, and Digital Transformation, focusing on Blockchain for Healthcare. Her global career spans across several countries including Switzerland, Germany, Canada, Italy, India and Vietnam, where she's recognized as a renowned speaker. Expert in tech fields from machine learning to blockchain, she's also a creative soul, passionate about photography and writing, exploring themes of human connection in the digital age.

Linh Nguyen

Linh Nguyen Head of Healthcare Experts - CH Dr Linh Nguyen has been trained as a pulmonologist and public health specialist. He obtained Master of Science in public health at the University of London and PhD in medicine at the University of Sydney. Linh is experienced in tuberculosis (TB) and public health research, development of evidence-based health policy and guidance, and provision of support to different countries on the implementation of health programmes. Linh used to work in Vietnam as a clinician and a medical officer for National TB Programme, and in the South Pacific Region as a WHO technical advisor on TB and leprosy. He is currently working as a medical officer on TB treatment and care at the Global Tuberculosis Programme, World Health Organization in Geneva, Switzerland.

Thao Nguyen

Thao Nguyen Healthcare Expert - CH Thao is the CEO and Co-Founder of EQUAL CARE. Brings a blend of academic and professional expertise to the field of healthcare innovation. A graduate of Ruhr-University Bochum, Germany, she specialized in management and economics. Her technology consulting career spans over 12 years in the research and development of medical devices

Business Development

Tien Koppel

Tien Koppel Head of Business Development - CH Tien Koeppel is presently engaged in a professional capacity at Die Weltwoche, a prominent publication known for its comprehensive coverage and in-depth analysis of various topics. Her work involves delving into current events, cultural trends, and socio-political issues.

Thuy Vy

Thuy Vy Business Development Manager Thuy-Vi Luong currently holds the position of Sales & Relationship Manager in Securities Finance at SIX. In this role, she is responsible for managing and developing client relationships, alongside driving sales strategies within the domain of securities finance. Her work involves a deep understanding of financial products, market trends, and client needs, enabling her to effectively match financial solutions with client requirements.

Tung Le

Tung Le Head of Business Development - VN Dr. Tung, who earned his PhD in Finance and Investment from Middlesex University in London, brings extensive international expertise, having worked with leading global corporations such as Maersk Line and Adidas.In 2021, he joined Bamboo Capital Group as Deputy Chief of the Office of the Board of Directors. By 2023, he assumed responsibility for overseeing the comprehensive management of Tipharco’s operations, while concurrently holding various key roles within Bamboo Capital Group.

Administration

Alva Nguyen

Alva Nguyen Website Content Manager Alva Nguyen is a passionate marketing professional and environmental advocate from Vietnam with expertise in content management, digital strategy, and sustainable development. A graduate of the University of Economics and Finance with a degree in Brand Management-Marketing, Alva combines her academic foundation with extensive practical experience.

Filian Nguyen

Filian Nguyen Administrative Assistant Filian, originally from Vietnam and currently based in Paris, brings a robust background in communication and marketing. With extensive experience in public relations, event management and content creation, she has held pivotal roles in various organizations. Proficient in multiple languages, including English, French, Arabic and Chinese, she has successfully led numerous international projects. Currently pursuing her studies at the University of Languages and International Studies, Vietnam National University, Filian possesses in-depth knowledge of strategic communication and project management. She is deeply committed to building cultural and linguistic bridges in global initiatives, contributing to the advancement of economic cooperation between Switzerland and Vietnam. 

Ngoc Phan

Ngoc Phan Website Manager Ngoc Phan (RichardPhan) is the Founder of RikSoft Co., Ltd, which provides software services and develops IT products. With a strong foundation in technology, he leads RikSoft's growth and serves as the Tech Lead at VietSearch, where he contributes to building advanced search and data analytics solutions.With an innovative mindset and a practical problem-solving approach, Richard is committed to creating optimized technology products that help elevate Vietnam’s position in the global tech landscape.